Process Insight
While every project is its own challenge, this tried and true formula for solving different design problems is what I always follow whenever I'm navigating work for a new client or project.
1 Understand
In this first stage, I'm looking to understand the 'what' and 'who' of this process, and that can be the client, audience, or subject.
(Below) process documents researching the style guide + brand extensions for Nike as well as the artistic presence in downtown Los Angeles for my Project Nike Canvas.
2 Define
Taking everything I've learned from my understanding and manifesting that into the necessary means and problems I'm looking to address.
(Below) process documents that identify my project audience, and the goals for this sub-brand within Nike.
3 Ideate
Here I can take my basis now and just start generating ideas, and concepts, forming a rough idea of what this project might start to look like.
(Below) Sketches are done to ideate packaging directions, and notes from peer critique
4 Model
Now we're just pumping out options, coming up with multiple different iterations and directions for a product, not worried about if it's necessarily the be-all and end-all but seeing what's getting me in the right direction.
(Below) preliminary shoebox designs for Nike Canvas, a series of shoes designed by local artists in Los Angeles.
5 Test
This is where we see how the product performs, if the branding conveys the right message, if the packaging furthers the benefits of the product, and whether the website interacts with the user the way I want it to.
(Below) Finalized package designs for Nike Canvas, to see the entire project including advertising and web design click here.
6 Eyes on the Prize
The end goal for this process is brands, advertising campaigns, apps, packaging lines, books, and newspaper issues, that solve the problems put before me with not just pretty visuals but conceptual design solutions.