Art Direction and layout created for the annual Lacrosse Guide by The Daily Orange, which teases the upcoming season for the Syracuse University men's and women's lacrosse teams including players to watch, storylines, and more information crucial to know going into the season.
A digital edition of this guide was created to accompany this issue which can be found here.
Inspired by the Past, Energized for the Present
The lacrosse team at SU is rich with success, but coming off a down year they look to bounce back with the #1 recruit in the country. Looking at the team's history, and specifically their jerseys and colors there is a definite look that is dynamic and bold. In a season where the team looks to get back to winning ways, looking towards the past felt like the right direction creative drawing inspiration from that I extracted motifs like the lines that adorned the jerseys and helmets and a stronger color palette into the design of both the layout and digital rollout done for this guide.
The visual style I established for this guide was applied to infographics used throughout the print & digital aspects of this guide rollout.
While I established the language, much of the infographics were designed and conceptualized by Stephanie Zaso, whose work you can find here.
