Current Sidequests
Studying movie title cards
Collecting CDs
Raising a Puppy
Fruit Stickers
Music for Portfolio Browsing
In Queue: The Boss by James Brown
Resume
Contact
santiagonoblin@gmail.com
909.634.6725
Work
Approach
Desk
About
Contact
Currently open to:
→ Freelance
→ Collaborations
→ Full-time roles in the U.S, Canada, Mexico, & London.`
Santiago
Noblin ©
The Daily Orange
Syracuse University’s Newspaper
An 120-year old paper turns the page
Overview
The Daily Orange continues to serve the Syracuse community with sharp, relevant coverage. As the papers presentation director, I conceptualized and art directed photoshoots, pushed layouts, defined the paper’s visual identity across its 4 editorial sections, and enhanced usability online to continue to bring readers to the paper both in print and on screen.
Work
+ Editorial + Creative Direction
+ Art Direction + Copywriting
+ Information Graphics + Photography + Web Design
OverviewThe Daily Orange print paper includes a front-page story, News, Culture, Opinion, and Sports sections.
Lacrosse Guide 2023
A talented freshman class re-energized Syracuses’ Lacrosse program heading into the 2023 season.
Colors from the programs glory-days, energetic typography, and retro-futurisitic linework thorughout the guide signified that return-to-form.
4/20 Guide
The growth of the legal cannabis industry in Upstate New york has given rise to a number of stories about how businesses, students, and lawmakers are tackling the growing industry. No puff pieces here, just a dope guide about those stories.
20 Years Later Guide
20-Years after Syracuse Basketballs 2003 basketball championship win, we took a looking back through the archives at unique stories, photos and individuals that defined a season to remember.
Website Redesign
The Daily Oranges’ website was refreshed to be more user-friendly and aligned with the evolution of the brand and what people expect out of their news.
Infographics
Infographics played a major role in both print and digital stories, utilzing the editorial style guide to create visuals that complimented data within select stories.
Please support the Daily Orange, and check out the work of my fellow designers who I’ve worked with on: Stephanie Zaso, Megan Thompson, and Morgan Sample.
Behind the Scenes
Define
Web wireframes for redesign. Define
Thumbnail sketches of page options. Define
MAC refers to the headline, an inside joke. Immerse
Looking at old papers in the Sport archives. Immerse
Drawing inspiration from the past. Explore
Using placeholders to put together a concept and style guide. Refine
And out of that is a style guide. Improvise
No sleep until the job is done. Improvise
And it went some interesting places.. Serve
Even our basketball team loves us!
All Projects
TypeName
Brand Identity
Product Design
Film Marketing
Sock Packaging
Editorial Art Direction
Beverage Packaging
Publication
Product Design
UI/UX
Alcohol Packaging
Event Branding
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.zoom-image {
transition: transform 0.3s ease-in-out;
}
.image-zoom-wrapper:hover .zoom-image {
transform: scale(1.0); /* Adjust scale factor for desired zoom */
}
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All of the work on this website has been ideated, pitched, art directed, designed, built, written, and edited by yours truly.