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santiagonoblin@gmail.com
909.634.6725
























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Currently open to:

→ Freelance
→ Collaborations
→ Full-time roles in the U.S, Canada, Mexico, & London.`



Santiago
Noblin
©

Hance
Easy-Grip Personal Care


Personal care for every-body



Overview
In a world of shower products made for two hands, Hance approaches personal care with a line of adaptive body and hair products designed for those with limb differences and limited dexterity. Through co-creation, we designed easy-to-grip sponge container that lather and clean in one motion.

+ More
Work

+ Product Design  + Creative Strategy + Branding  + Naming
+ Research  + Copywriting
+ Motion  + Advertising
















Identity
The product’s fluid and organic design approach is reflected in the brand identity, pairing a bright color palette that represents the different SKU scents and that joyful clean feeling.

















Language
Brand messaging speaks to the feeling of empowerment, and taking control of how you take care of yourself.














Advertising Campaign: Just Squeeze
This campaign combines everyday joyful everyday phrases with the idea of ‘squeezing’, showing what makes the product fun and easy.





Behind the Scenes


Define
Started with bathroom accessibility.
 
Immerse
Thinking about form and usability at home.
 
Explore
Feels more friendly to hold.
 
Explore
Packaging that shows it off.
   
Explore
Give it some character.
 
Refine
Change up the colors and the communication.
 
Refine
How do we want to show these sponges off?
 
Complete
Add some suds and call it a day.


Project Name

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All of the work on this website has been ideated, pitched, art directed, designed, built, written, and edited by yours truly.