Easy-Grip Personal Care
Personal care for every-body.
In a world of shower products made for two hands, Hance approaches personal care with a line of adaptive body and hair products co-designed with those with limb differences and limited dexterity. Hance helps people get the most out of their shower time, and let go of the struggle that can come with.
+ Creative Strategy
+ Branding
+ Naming
+ Research
+ Copywriting
+ Motion
+ Advertising
The product’s fluid and organic design approach is reflected in its branding, pairing a color palette that represents the different SKU scents with soft shapes full of movement.
Brand messaging emphasizes ablement and empowerment, communciating an idea of taking control of how you take care of yourself.
The campaign pairs everyday joyful everyday phrases with the idea of ‘squeezing’, showcasing through wordplay and visuals what makes the product so fun and easy for everyone.
Behind the scenes.
Started with bathroom accessibility.
Thinking about form and usability at home.
Feels more friendly to hold.
Packaging that shows it off.
Give it some character.
Change up the colors and the communication.
How do we want to show these sponges off?
Add some suds and call it a day.
All Projects
Brand Identity
Product Design
Film Marketing
Sock Packaging
Editorial Art Direction
Beverage Packaging
Publication
Product Design
UI/UX
Alcohol Packaging
Event Branding
Experiential Design
Project Name
} .zoom-image { transition: transform 0.3s ease-in-out; } .image-zoom-wrapper:hover .zoom-image { transform: scale(1.0); /* Adjust scale factor for desired zoom */ }