Syracuse University’s Newspaper
A 120-year-old paper turns the page.
The Daily Orange continues to serve the Syracuse community with sharp, relevant coverage. As the papers presentation director, I conceptualized and art directed photoshoots, pushed layouts, defined the paper’s visual identity across its 4 editorial sections, and enhanced usability online to continue to bring readers to the paper both in print and on screen.
+ Art Direction
+ Creative Direction
+ Copywriting
+ Information Graphics
+ Web Design
The Daily Orange print paper includes a front-page story, News, Culture, Opinion, and Sports sections.
A talented freshman class re-energized Syracuses’ Lacrosse program heading into the 2023 season.
Electrified colors from the programs glory-days, bold typography, and retro-futurisitic bring back a nostalgic feeling of a return-to-form.
The growth of the legal cannabis industry in Upstate New York gave rise to a number of stories about how businesses, students, and lawmakers are tackling the growing industry.
No puff pieces here, just a dope guide about those stories.
20-Years after Syracuse Basketballs 2003 basketball championship win, we took a looking back through the archives at unique stories, photos and individuals that defined a season to remember.
The Daily Oranges’ website was refreshed to be more user-friendly and aligned with the evolution of the brand and what people expect out of their news.
Infographics played a major role in both print and digital stories, utilzing the editorial style guide to create visuals that complimented data within select stories.
Please support the Daily Orange, and check out the work of my fellow designers who I’ve worked with on: Stephanie Zaso, Megan Thompson, and Morgan Sample.
Behind the scenes.
Web wireframes for redesign.
Thumbnail sketches of page options.
MAC refers to the headline, an inside joke.
Looking at old papers in the Sport archives.
Drawing inspiration from the past.
Using placeholders to put together a concept and style guide.
And out of that is a style guide.
No sleep until the job is done.
And it went some interesting places..
Even our basketball team loves us!
All Projects
Brand Identity
Product Design
Film Marketing
Sock Packaging
Editorial Art Direction
Beverage Packaging
Publication
Product Design
UI/UX
Alcohol Packaging
Event Branding
Experiential Design
Project Name
} .zoom-image { transition: transform 0.3s ease-in-out; } .image-zoom-wrapper:hover .zoom-image { transform: scale(1.0); /* Adjust scale factor for desired zoom */ }