Santiago Noblin
Design + Art Direction


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Currently open to freelance work, Collaborations, & Future Full-time roles in U.S & Canada. Reach out at santiagonoblin@gmail.com


Current Sidequests Are...
Designing movie title cards
Making cold brew tea
Collecting Jazz CDs
Filling up Field Notes


Music for Portfolio Browsing
In Queue: World Turning by Fleetwood Mac    

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santiagonoblin@gmail.com
213.537.6342
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Card35
Cardboard Film Camera


Smile, you’re on cardboard



Overview
Card 35 reimagines the disposable camera with a cardboard body that’s returnable, recyclable, and customizable, offering a more sustainable and creative analog experience.

+ More

Work

+ Brand identity  + Art direction
+ Copywriting  + Product Design
+ Packaging Design  + Website
+ Out-of-home advertising

















Product Design
The camera design is inspired by traditional small-format film cameras, with a high ceiling for customization across the entire paper surface.







Brand Strategy
The packaging of the cameras and kits are made  for returning your camera for a discount on film processing that rewards user investment.












Identity
Cardboard is pushed to the forefront of all brand touchpoints. That manifests in the type of materials used in print, to treating photos and frames with slanted edges that echo a cardboard box.









Launch Campaign: “Indisposable Moments”

A launch campaign celebrates the beautiful candid moments we love having disposable cameras for, but reinforces how the product achieves that without waste .







Behind the Scenes


Define
That photo alone says how necessary this project is.
 
Immerse
You gotta take it apart to build it again.
 
Explore
A spitting image really.
 
Explore
Lots and lots of shells.
 
Refine
Measuring & slotting in the pieces.
 
Serve
Say Cheese.
Project Name

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Letterboxd
All of the work on this website has been ideated, pitched, art directed, designed, built, written, and edited by yours truly.