Cardboard Film Camera
Smile, you’re on cardboard.
Card 35 reimagines the disposable camera with a cardboard body that’s returnable, recyclable, and customizable, offering a more sustainable and creative analog experience.
+ Art direction
+ Copywriting
+ Product Design
+ Packaging Design
+ Out-of-home advertising
The camera design is inspired by traditional small-format film cameras, with a high ceiling for customization across the entire paper surface.
The packaging of the cameras and kits are made for returning your camera for a discount on film processing that rewards user investment.
Cardboard is pushed to the forefront of all brand touchpoints. That manifests in the type of materials used in print, to treating photos and frames with slanted edges that echo a cardboard box.
A launch campaign celebrates the beautiful candid moments we love having disposable cameras for, but reinforces how the product achieves that without waste .
Behind the scenes.
That photo alone says how necessary this project is.
You gotta take it apart to build it again.
A spitting image really.
Lots and lots of shells.
Measuring & slotting in the pieces.
Say Cheese.
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