Studying movie title cards
Collecting CDs
Raising a Puppy
Fruit Stickers
santiagonoblin@gmail.com
909.634.6725
Studying movie title cards
Collecting CDs
Raising a Puppy
Fruit Stickers
santiagonoblin@gmail.com
909.634.6725
Pronana
Ripening Banana Smoothie
Smoothies that are ripe for you
Pronana gets the most out of bananas by blending them at multiple stages of ripeness — from fiber-rich green for digestion, to vitamin-packed perfect yellow for steady energy. Each smoothie is thoughtfully made to support everything from busy mornings with active children to fuel for your next workout.
The brand uses the idea of a banana for a variety of things, just like the product. The same shape is used to show flavor, personality, and the smiles it brings.
SKU’s follow a hierarchy of information, pushing flavor, benefit, and ingredients ahead of the words ‘ripe’ or ‘unripe’ which consumers can find confusing and off-putting.
A high school yearbook-inspired advertising campaign introduces the different bananas and highlights what makes each one beneficial through fun superlatives and art direction.
Behind the Scenes
Revisiting a project and rethinking positioning & communciation.
Category competiton for a new SKU.
Sometime you’re closer on the first go, but still small things to improve.
How it stacks up to the competition.
This nana has been through alot.
Realize you need lots of bananas to shoot.
The grocery bill was worth it?
All Projects
Project Name
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