Current Sidequests
Studying movie title cards
Collecting CDs
Raising a Puppy
Fruit Stickers
Music for Portfolio Browsing
In Queue: The Boss by James Brown
Resume
Contact
santiagonoblin@gmail.com
909.634.6725
Work
Approach
Desk
About
Contact
Currently open to:
→ Freelance
→ Collaborations
→ Full-time roles in the U.S, Canada, Mexico, & London.`
Santiago
Noblin ©
Strides
Unified Running App
Where your pace meets your people.
Overview
Strides is a response to running clubs growth into vibrant social hubs, offering users a dedicated home for their favorite run clubs, and adding in performance tracking and community-driven social tools to organize events. Everything in one platform to connect runners and help them get better, together.
+ More
Work
+ User Interface + User Experience
+ Wireframing + Creative Strategy
+ Copywriting + Illustration
+ Motion + Advertising
Identity
Strides connects those who share a common goal. A round icon that meets at one point represents that sense of direction, a motif carried throughout the brand system.
Illustration Style
The brand illustration style evolved from the logo, being something that was capable of more expression and movement while staying on-brand.
Advertising Campaign: Take Strides
Advertising sought out runners to highlight Strides’ core message of making progress together. During the NYC Marathon, signs at key race markers reminded runners and spectators that the Strides community is with them through every mile.
Behind the Scenes
Define
What people need out of running apps + what we can bring. Immerse
Market research on running apps by...running? Did I mention I run. Explore
A good mindmap can help with choosing a path forward. Refine
These guys feel a little too static. Improvise
Now hear me out on this one.
Serve
Just better, together. Just better together.
All Projects
TypeName
Brand Identity
Product Design
Film Marketing
Sock Packaging
Editorial Art Direction
Beverage Packaging
Publication
Product Design
UI/UX
Alcohol Packaging
Event Branding
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.zoom-image {
transition: transform 0.3s ease-in-out;
}
.image-zoom-wrapper:hover .zoom-image {
transform: scale(1.0); /* Adjust scale factor for desired zoom */
}
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All of the work on this website has been ideated, pitched, art directed, designed, built, written, and edited by yours truly.