Unified Running App
Where your pace meets your people.
Strides is a response to running clubs growth into vibrant social hubs, offering users a dedicated home for their favorite run clubs, and adding in performance tracking and community-driven social tools to organize events. Everything in one platform to connect runners and help them get better, together.
+ UX
+ Wireframing
+ Creative Strategy
+ Copywriting
+ Advertising
+ Illustration
+ Motion
Strides connects those who share a common goal. A round icon that meets at one point represents that sense of direction, a motif carried throughout the brand system.
The brand illustration style evolved from the logo, being something that was capable of more expression and movement while staying on-brand.
Advertising sought out runners to highlight Strides’ core message of making progress together. During the NYC Marathon, signs at key race markers reminded runners and spectators that the Strides community is with them through every mile.
Behind the scenes.
What people need out of running apps + what we can bring.
Market research on running apps by...running? Did I mention I run.
A good mindmap can help with choosing a path forward.
These guys feel a little too static.
Now hear me out on this one.
Just better, together. Just better together.
All Projects
Brand Identity
Product Design
Film Marketing
Sock Packaging
Editorial Art Direction
Beverage Packaging
Publication
Product Design
UI/UX
Alcohol Packaging
Event Branding
Experiential Design
Project Name
} .zoom-image { transition: transform 0.3s ease-in-out; } .image-zoom-wrapper:hover .zoom-image { transform: scale(1.0); /* Adjust scale factor for desired zoom */ }