The original Pact film had a sequel, The Pact II (2014) that was shot at my old house in Los Angeles County. While that fact is fun, the movie was not. I can’t in good faith recommend watching it.
Santiago
Noblin
The original Pact film had a sequel, The Pact II (2014) that was shot at my old house in Los Angeles County. While that fact is fun, the movie was not. I can’t in good faith recommend watching it.
Santiago
Noblin
Home is where the horror is.
To introduce The Pact to a new generation, A24 needed a bold creative direction that stood out in a crowded horror landscape. Centered on two siblings uncovering dark secrets in their childhood home, the campaign transforms familiar domestic elements into quiet horror — using craftsman architecture, atmospheric branding, and immersive marketing to draw audiences into an unsettling, unforgettable big-screen experience.
+ Product Design
+ Creative Strategy
+ Branding
+ Naming
+ Research
+ Copywriting
+ Motion
+ Advertising
Identity
Treated as it’s own character in the films story, the craftsman-style family home of the Carters is reflected in the movies title, which is integrated into the title sequence of the film.
The custom typeface emulates craftmsan typography of the late 1920’s and uses uneven line weights, proportions, and sloped angles that results in an eerie family of characters.
Press kits bring people into the world of the story ahead of a theatrical release with interactive features using invisible ink that can be revealed when using lighters that comes with kits.
A zine builds out the world of the movie through excerpts that talk about the history of the house and the town that surrounds it.
Behind the Scenes
What came before? How can this be different and better?
Doing research obviously.
How film brands differ across genre, what peeks our interest?
Seeing alot of red in the horror genre.
Started drawing the house.
Floor-based typography design.
It’s taking creepy, craftsman, shape.
Drove 2 hours for this TV.
And you can’t say it wasn’t worth it.