Studies show people who run in groups are more likely to stick with it — not because of performance, but because of the community and accountability.
Santiago
Noblin
Studies show people who run in groups are more likely to stick with it — not because of performance, but because of the community and accountability.
Santiago
Noblin
Where your pace meets your people.
As running clubs grow into vibrant social hubs, they continue to rely on scattered platforms to stay connected. Strides is an app that offers a dedicated home for run clubs — combining performance tracking with community-driven tools to organize events, foster connection, and help runners get better, together.
+ App Design
+ Wireframe
+ Creative Strategy
+ Concept
+ Branding
+ Naming
+ Audience Research
+ Copywriting
+ Motion
+ Advertising
Strides is built around basic shapes that represent unity and community, all directed toward a common goal. The sharp corner marks that point of focus, a motif carried throughout the brand system.
Illustration Style
The brand illustration style evolved from the logo, being something that was capable of more expression and movement while staying on-brand.
In a crowded market, the ads had to connect with runners and highlight Strides’ core message: making progress together.
During the NYC Marathon, signs at key race markers reminded runners and spectators that Strides is with them every step of the way.
Behind the Scenes
What people need out of running apps + what we can bring.
Market research on running apps by...running? Did I mention I run.
A good mindmap can help with choosing a path forward.
These guys feel a little too static.
Now hear me out on this one.
Just better, together. Just better together.