Fun FactStudies show people who run in groups are more likely to stick with it — not because of performance, but because of the community and accountability.
As running clubs grow into vibrant social hubs, they continue to rely on scattered platforms to stay connected. Strides offers a dedicated home for run clubs — combining performance tracking with community-driven tools to organize events, foster connection, and help runners get better, together.
Scope
+ Strategy + Branding + Naming + Research + Copywriting + Web Design
Identity
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Advertising Campaign: Take Strides
As the app enters a commercial space that’s quickly becoming over-populated, advertising needed to effectiveley connect with runners and tell them what Strides is all about, making progress together.
New York City Marathon Advertising
To convey that Strides is meant to be with you every step, road-side signs that can be placed along major markers of the race give something for spectators and runners to interact with.