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In making the Card35 camera, I disassmebled an entire Fujifilm disposable camera to know what parts needed to be in the camera. Those same parts are all present in this camera.
Santiago
Noblin
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In making the Card35 camera, I disassmebled an entire Fujifilm disposable camera to know what parts needed to be in the camera. Those same parts are all present in this camera.
Santiago
Noblin
Smile, you’re on cardboard.
As single-use film cameras make a cultural comeback, so does their environmental impact — with most ending up in landfills due to non-recyclable plastics. Card 35 reimagines the disposable camera with a cardboard body that’s returnable, rebuildable, and customizable, offering a more sustainable and creative analog experience.
+ Product Design
+ Creative Strategy
+ Branding
+ Naming
+ Research
+ Copywriting
+ Motion
+ Advertising
Product Design
The camera design is inspired by traditional small-format film cameras, that delivers the retro aesthetic people are used to in the market, with a high ceiling for customization across the entire surface that isn’t possible with other manufacturers.
Buying an individual camera or a kit that comes with filters, additional film, and lenses give users the control, with a built in system for returning your camera for a discount on film processing that rewards user investment.
Cardboard is pushed to the forefront of all brand touchpoints. That manifests in the type of materials used in print, to treating photos and frames with slanted edges that echo a cardboard box.
Through striking photography and purposeful copy, this campaign celebrates the beauty of film and the product’s sustainable impact.
Behind the Scenes
That photo alone says how necessary this project is
You gotta take it apart to build it again
A spitting image really
Lots and lots of shells
Measuring & slotting in the pieces
Say Cheese