Everything bagels are the only thing that come with everything that cost the same as it coming with nothing.
Santiago
Noblin
Everything bagels are the only thing that come with everything that cost the same as it coming with nothing.
Santiago
Noblin
A doughy adventure through time.
Despite its rich history across cultures, cuisines, and controversies, the bagel has remained surprisingly under-documented. A Hole History changes that with a deep, editorial dive into its journey — blending thorough research and playful design to give this iconic staple the historical spotlight it deserves.
+ Art Direction
+ Branding
+ Naming
+ Research
+ Copywriting
+ Publication Design
+ Layout
The bagels eclectic history inspired a style guide that mixed medias and used variable typography to create a fun and expressive story to follow.
Over time, bagels have taken on countless forms and flavors, each one adding a layer to their cultural story. Since this piece focused on uncovering the bagel’s hidden history, a page-turning design element—symbolizing the act of peeling back those layers—helped bring that concept to life.
Behind the Scenes
Laying out the hole book and chapter topics after in-depth research.
Saint Viateur Bagels in Montreal, CA.
Bagel dunks were the highlight.
How many circles is too many?
Thinking with layers in mind.
Printing on translucent film (took a couple of tries).
There we go.
Adding googly eyes was the cherry on top.