The Hance sponges are made of round painter sponges stacked on top of eachother - It actually works quite well.
Santiago
Noblin
The Hance sponges are made of round painter sponges stacked on top of eachother - It actually works quite well.
Santiago
Noblin
Personal care for every-body.
In a health and beauty market built for two hands, Hance reshapes personal care with a line of adaptive body and hair products designed for people with limb differences and limited dexterity. Co-created with the community, each product features an easy-grip sponge container that lathers and cleans in one motion — no caps, no twisting, no pumping, just intuitive design that restores independence and dignity in daily routines.
+ Product Design
+ Creative Strategy
+ Branding
+ Naming
+ Research
+ Copywriting
+ Motion
+ Advertising
Identity
The product’s fluid, organic design inspires a brand identity that feels open and approachable, paired with a poppy color palette that’s familiar in the personal care aisle.
Speaking to an audience that goes unserved in this category was crucial, messaging speaks to the feeling of empowerment, and taking control of how you take care of yourself.
Products designed adaptively are all about making experiences equal, whether it’s in the shower or on the street. This campaign combines joyful everyday phrases with the idea of ‘squeezing’, which is central to to what makes the product unique.
Behind the Scenes
Started with bathroom accessibility.
Thinking about form and usability at home.
Feels more friendly to hold.
Packaging that shows it off.
Give it some character.
Change up the colors and the communication.
How do we want to show these sponges off?
Add some suds and call it a day.