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Santiago
Noblin
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Santiago
Noblin
Personal care for every-body.
In a health and beauty market built for two hands, Hance reshapes personal care with a line of adaptive body and hair products designed for people with limb differences and limited dexterity. Co-created with the community, each product features an easy-grip sponge container that lathers and cleans in one motion — no caps, no twisting, no pumping, just intuitive design that restores independence and dignity in daily routines.
+ Product Design
+ Creative Strategy
+ Branding
+ Naming
+ Research
+ Copywriting
+ Motion
+ Advertising
Identity
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Products designed adaptively are all about making experiences equal, whether it’s in the shower or on the street. This campaign combines joyful everyday phrases with the idea of ‘squeezing’, which is central to to what makes the product unique.
Behind the Scenes
Started with bathroom accessibility
Thinking about form and usability at home
Feels more friendly to hold
Packaging that shows it off
Give it some character
Change up the colors and the communication
How do we want to show these sponges off?
Add some suds and call it a day