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Fun Fact:When I left the DO I wrote a goodbye letter to the paper:

“You and I have been through so much. You were a rectangle, then square, then rectangular again. You came out twice a week on Sundays and Wednesdays then Monday-Wednesdays, then just Wednesday.“

Read the full Duck here



Santiago
Noblin
©
 
The Daily OrangeSyracuse Unviersitys’ Student Newspaper Art Direction + Editorial


All the news that fit to peel.




Overview


With over a century of legacy, The Daily Orange continues to navigate evolving formats, tight budgets, and rapid deadlines — all while serving the Syracuse community with sharp, relevant coverage. As design editor and later presentation director, the focus was on unifying the paper’s visual identity across print and digital, art-directing photo shoots, refining layouts, and enhancing usability online. 

Scope

+ Product Design
+ Creative Strategy
+ Branding
+ Naming
+ Research
+ Copywriting
+ Motion
+ Advertising










Behind the Scenes


Define
 
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All Projects



TypeNameOverview Brand StrategyNon-profit RebrandProduct DesignCardboad Film Camera Film Marketing
The Pact
Horror Movie Marketing
PackagingNatural Deodorizing SocksArt Direction
The Daily Orange
Syracuse Universitys’ Student Newspaper
PackagingBanana SmoothiePublication DesignThe Odd History of the BagelProduct DesignEasy-Grip Personal CareApp Design
Strides
Unified Running Community
PackagingCharcoal SpiritsRetail Experience
Nike Canvas
Art Community Initative


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santiagonoblin@gmail.com

909.634.67254
All of the work on this website has been ideated, pitched, art directed, designed, built, and copywritten by yours truly.