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Fun Fact
In 2008, Shepard Fairey—best known for his OBEY campaign and the iconic Obama “Hope” poster—collaborated with Nike to design a limited-edition Dunk High. The release marked one of Nike’s early moves into artist-driven sneaker design.



Santiago
Noblin
©

Nike Canvas LACommunity Init
Branding + Experience



Just (paint) it.




Overview

To deepen its cultural roots in major cities, Nike launched Canvas — an initiative that reimagined the Air Force 1 as a platform for local artistic expression. LA-based artists designed custom pairs, auctioned via SNKRS to support arts education. An in-store experience let the public create their own AF1s, using artists tools and methods, blending performance with personal expression.

Scope

+ Packaging
+ Creative Strategy
+ Branding
+ Naming
+ Research
+ Advertising
+ Copywriting
+ Ai











Identity

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Process


Define
 
Immerse
 
Ideate
 
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Repeat
 
Complete

All Projects



TypeNameOverview Brand StrategyNon-profit RebrandProduct DesignCardboad Film Camera Film Marketing
The Pact
Horror Movie Marketing
PackagingNatural Deodorizing SocksArt Direction
The Daily Orange
Syracuse Universitys’ Student Newspaper
PackagingBanana SmoothiePublication DesignThe Odd History of the BagelProduct DesignEasy-Grip Personal CareApp Design
Strides
Unified Running Community
PackagingCharcoal SpiritsRetail Experience
Nike Canvas
Art Community Initative


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santiagonoblin@gmail.com

909.634.67254
All of the work on this website has been ideated, pitched, art directed, designed, built, and copywritten by yours truly.