In my childhood neighborhood, a flock of peacocks roams freely, with some residents finding them charming (me) and others finding them a nuisance.
Santiago
Noblin
In my childhood neighborhood, a flock of peacocks roams freely, with some residents finding them charming (me) and others finding them a nuisance.
Santiago
Noblin
Socks that show off, for feet that sweat less.
Juno elevates everyday socks with terpene-rich natural fibers like lemon, lavender, and tea tree — ingredients known for their antimicrobial and soothing properties. Designed to orthopedic-grade care, wrapped in a stylish silhouette that combat sweat, odor, and fungus before they start, each pair blends foot health with moisture-reactive tech and breathable, ergonomic design. The result is feels as good as it looks.
+ Packaging
+ Creative Strategy
+ Branding
+ Naming
+ Research
+ Advertising
+ Copywriting
+ Ai
Brand Story
The Romans — early adopters of the modern sock — used terpene-rich plants for cleansing, believing they brought them closer to the gods. Juno, the goddess of health and marriage, felt like a natural namesake. Her symbol, the peacock, appears throughout the brand as a nod to her legacy.
An installation inside Dick’s Sporting Goods House of Sport stores helps properly launch the product to an athletic audience and people constantly on the move who value their health.
Leveraging AI-generation to create images otherwise impossible. This campaign contrasts the self-cleansing nature of the socks with peacocks beauty and their molting feathers which allow them to always look majestic.
Behind the Scenes
Coming up with a research-backed solution
Chaos-sketching towards an answer
Looking at socks
Lots of socks
The beginning of an idea is in here
Testing form and communication
Tested alot on this one
Peacock feathers look woven close-up - hmmm
Lets make it a full circle of socks, like a peacock!