The four horsemen of design school are Kerning, Tracking, Gestalt, and Helvetica. All four together - you hate to see em’ coming.
Santiago
Noblin
The four horsemen of design school are Kerning, Tracking, Gestalt, and Helvetica. All four together - you hate to see em’ coming.
Santiago
Noblin
Behold, one hell of a night.
In a industry that sees countless new drinks every year, Harbingers breaks convention with a spirit collection inspired by the Four Horsemen of the Apocalypse. Each bottle embodies Death, Famine, Pestilence, or War through charcoal-infused blends, striking dark visuals, and bold storytelling — offering an unforgettable sip for collectors, rebels, and anyone toasting a special occassion (or the end of the world).
+ Strategy
+ Branding
+ Naming
+ Research
+ Copywriting
+ Web Design
Albrecht Durers woodcut drawing of the Four Horsemen has become an influential cultural reference for what the riders look like and mean. These illustrations use that style as a reference to build a brand that feels old and decedant.
Each bottle in the collection comes with a talisman card, all 4 make a QR code that will take you to a special webpage to order the ‘Apocalypse’ decanter set, thus fulfilling the prophecy.
Using language that leans into the prophecy and age of the story that inspires the collection, this campaign lets the brands self-aware humor shine through in forebearing copy and stylized images of fable and ruin.
Behind the Scenes
What does the alcohol market look like now? Where is there space?
Straight from the horses...well you get it.
Looking at archival typography.
Pushing beyond just a label.
Some things don’t make it.
all about the nuance.
My wax-dipping setup at home.
Hell of a shot, just needs the smoke.
What does the alcohol market look like now? Where is there space?
Straight from the horses...well you get it.
Looking at archival typography.
Pushing beyond just a label.
Some things don’t make it.
all about the nuance.
My wax-dipping setup at home.
Hell of a shot, just needs the smoke.