The four horsemen of design school are Kerning, Tracking, Gestalt, and Helvetica. All four together - you hate to see em’ coming.
Santiago
Noblin
The four horsemen of design school are Kerning, Tracking, Gestalt, and Helvetica. All four together - you hate to see em’ coming.
Santiago
Noblin
Behold, one hell of a night.
In a category crowded with safe design and premium clichés, Harbinger Spirits breaks convention with a limited-edition collection inspired by the Four Horsemen of the Apocalypse. Each bottle embodies Death, Famine, Pestilence, or War through charcoal-infused blends, strikingly dark visuals, and bold storytelling — offering an unforgettable sip for collectors, rebels, and anyone toasting the end of the world.
+ Strategy
+ Branding
+ Naming
+ Research
+ Copywriting
+ Web Design
Identity
Albrecht Durers woodcut drawing of the Four Horsemen has become an influential cultural reference for what the riders look like and mean. These illustrations use that style as a reference to build a brand that feels old and decedant.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Using language that leans into the prophecy and age of the story that inspires the collection, this campaign lets the brand voice shine through in funny copy and stylized images of fable and ruin.
Behind the Scenes
What does the alchol market look like now? Where is there space?
Straight from the...well you get it
Looking at archival typography
Pushing beyond just a label
Some things don’t make it
Refining labels
My wax-dipping setup at home
Hell of a shot, just needs smoke