Want to hear the pronana theme song written by me and performed by a random AI music generator? Yeah you do.
Santiago
Noblin
Want to hear the pronana theme song written by me and performed by a random AI music generator? Yeah you do.
Santiago
Noblin
Smoothies ripe when you are.
Pronana innovates the banana by blending it at multiple ripeness stages — from fiber-rich green for digestion, to vitamin-packed yellow for steady energy, to fast-fueling brown for quick boosts. By combining these stages with protein and calcium-rich ingredients, each smoothie is thoughtfully made to support everything from busy mornings with active children to fuel for your workout.
+ Packaging
+ Strategy
+ Concept
+ Branding
+ Naming
+ Research
+ Copywriting
+ Advertising
+ AI
A project that’s all about bananas, using the same shape to reflect both ripening and the versatility of the fruit allows for an array of communciation that shows flavor, personality, and the smiles it brings.
SKU’s follow a hierarchy of information, pushing flavor, benefit, and ingredients ahead of the words ‘ripe’ or ‘unripe’ which consumers can find confusing and off-putting.
Advertising focuses on personality and the idea that it’s a drink designed to make you feel good and smile. A high school yearbook-inspired format introduces the different bananas and highlights what makes each one beneficial.
Behind the Scenes
Revisiting a project and rethinking positioning & communciation.
Category competiton for a new SKU.
Sometime you’re closer on the first go, but still small things to improve.
How it stacks up to the competition.
This nana has been through alot.
Realize you need lots of bananas to shoot.
The grocery bill was worth it?