The correct may to pronounce Pronana is: Pro-Na-Na. It’s not wrong to say it other ways, but looked down on.
Santiago
Noblin
The correct may to pronounce Pronana is: Pro-Na-Na. It’s not wrong to say it other ways, but looked down on.
Santiago
Noblin
Smoothies ripe when you are.
Pronana innovates the banana by blending it at multiple ripeness stages — from fiber-rich green for digestion, to vitamin-packed yellow for steady energy, to fast-fueling brown for quick boosts. By combining these stages with protein and calcium-rich ingredients, each smoothie is thoughtfully designed to support everything from busy mornings and active kids to pre-workout fuel. It’s a more complete take on a familiar fruit, made to power your day naturally.
+ Packaging
+ Strategy
+ Concept
+ Branding
+ Naming
+ Research
+ Copywriting
+ Advertising
+ AI
A project that’s all about bananas, using the same shape to reflect both ripening and the versatility of the fruit allows for an array of communciation that shows flavor and personality.
SKU’s follow a hierarchy of information, pushing flavor, benefit, and ingredients ahead of the words ‘ripe’ or ‘unripe’ which consumers can find confusing and off-putting.
Advertising focuses on personality and the idea that it’s a drink designed to make you feel good and smile. A high school yearbook-inspired format introduces the Nanas and highlights what makes each one uniquely beneficial.
Behind the Scenes
Revisiting a project and rethinking positioning & communciation.
Category competiton for a new SKU.
Sometime you’re closer on the first go, but still small things to improve.
How it stacks up to the competition.
This nana has been through alot.
Realize you need lots of bananas to shoot.
The grocery bill was worth it?
Revisiting a project and rethinking positioning & communciation.
Category competiton for a new SKU.
Sometime you’re closer on the first go, but still small things to improve.
How it stacks up to the competition.
This nana has been through alot.
Realize you need lots of bananas to shoot.
The grocery bill was worth it?