The correct may to pronounce Pronana is: Pro-Na-Na. It’s not wrong to say it other ways, but looked down on.
Santiago
Noblin
The correct may to pronounce Pronana is: Pro-Na-Na. It’s not wrong to say it other ways, but looked down on.
Santiago
Noblin
Smoothies ripe when you are.
Pronana innovates the banana by blending it at multiple ripeness stages — from fiber-rich green for digestion, to vitamin-packed yellow for steady energy, to fast-fueling brown for quick boosts. By combining these stages with protein and calcium-rich ingredients, each smoothie is thoughtfully designed to support everything from busy mornings and active kids to pre-workout fuel. It’s a more complete take on a familiar fruit, made to power your day naturally.
+ Packaging
+ Strategy
+ Concept
+ Branding
+ Naming
+ Research
+ Copywriting
+ Advertising
+ AI
Branding
A project that’s all about bananas, using the same shape to reflect both ripening and the versatility of the fruit allows for an array of communciation that shows flavor and personality.
SKU’s follow a hierarchy of information, pushing flavor, benefit, and ingredients ahead of the words ‘ripe’ or ‘unripe’ which consumers can find confusing and off-putting.
Focused on the joy and personality of the brand, and the fact that it’s a drink that’ll make you feel good and smile.
Behind the Scenes
Revisiting a project and rethinking positioning & communciation
Category competiton for a new SKU
Sometime you’re closer on the first go, but still small things to improve
How it stacks up to the competition
This nana has been through alot
Realize you need lots of bananas to shoot
The grocery bill was worth it