Studying movie title cards
Collecting CDs
Raising a Puppy
Fruit Stickers
santiagonoblin@gmail.com
909.634.6725
Studying movie title cards
Collecting CDs
Raising a Puppy
Fruit Stickers
santiagonoblin@gmail.com
909.634.6725
Forest Fire Lookout Association
Preserve & Protect
Looking out for the lookouts
The Forst Fire Lookout Association has preserved historic lookout towers and promoted fire awareness since 1990, and with a new identity and approach to their conservation programs, the FFLA can attract a new generation, inviting new volunteers to restore fire lookouts in exchange for week-long stays.
Public interest in forest lookouts has surged in the past 10 years, revealing a growing desire to visit, rent, buy, and stay in these iconic structures.
The brands focus is on using preservation as incentive: in exchange for contributing towards lookout restoration projects, volunteers get opportunities to spend a week staying in these sought after towers.
At the center of the brand mark, a tree integrated into the lookout represents the importance growth and the hidden nature of forest fire lookouts.
Copy conveys the organizations purpose through a mix of matter-of-fact language and fun wordplay inspired by trail signage iconography.
Behind the Scenes
What makes lookouts so special?
Whats the day-to-day of people currently involved
Finding an opportunity to build a strategy around
Lots and lots of logos
Draw many, present some, not quite there yet
Back to the drawing board
Setting up a shot before moving around multiple leaves for an hour
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