Preserve & Protect
Looking out for the lookouts.
The Forest Fire Lookout Association has been preserving historic lookout towers and promoting fire awareness since 1990. Now, with a refreshed identity to compliment new programs, they’re inviting a new generation of volunteers to contribute to lookout restoration in exchange for the opportunity to stay at the same vista-view lookouts.
+ Copywriting + Web Design
+ Motion + Direct Mail Marketing
Volunteers, donors, and members get opportunities to spend a week staying in these sought after towers, giving them unique experiences the FFLA is uniquely positioned to provide.
The brand mark, a tree overlapping a lookout nods to lookouts hidden among nature, as well as represents the connection both have to the growth and survival of our great outdoors.
Copy conveys the Associations purpose through focused, on-mission language and an emphasis across touchpoints on the collective desire to reach and live on these peaks.
Please support the real Forest Fire Lookout Association as they continue their mission of the preservation of wildfire detecting structures in the United States.
Behind the Scenes
What makes lookouts so special?
Whats the day-to-day of people currently involved
Finding an opportunity to build a strategy around
Lots and lots of logos
Draw many, present some, not quite there yet
Back to the drawing board
Setting up a shot before moving around multiple leaves for an hour
All Projects
Brand Identity
Product Design
Film Marketing
Sock Packaging
Editorial Art Direction
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Publication
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UI/UX
Alcohol Packaging
Event Branding
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