Work
Desk
Approach
Currently open to freelance work, Collaborations, & Full-time roles in U.S, Canada, Mexico, & UK. Reach out at santiagonoblin@gmail.com
Current Sidequests
Movie title cards
Making cold brew tea
Collecting CDs
Raising a puppy
Fruit sticker designs
santiagonoblin@gmail.com
909.634.6725
Nike Brand Initative
Remaking a streetwear icon.
To deepen its connection to artists, Nike launched Canvas — an initiative that reimagined the Air Force 1 as a platform for artistic expression. Prominent street artists in different cities created work on the shoes, auctioned via SNKRS, and in-store experiences let the public create their own custom pairs, using the same tools and methods of street artists, blending the Swoosh’s style with personal expression.
+ Research + Copywriting
+ Advertising + Web Design
+ Motion + Experiential Design
Canvas’ branding treats Nikes established toolkit as a structured, but blank, surface, letting it be defined by the colors and patterns of the art, cities, and artists it partners with.
An in-store experience lets Nike customers customize their own shoe using a library of artistic tools and mediums.
The space itself is meant to transform as it’s used. Becoming covered with the excess people produce when customizing their shoe, just like in a studio.
The promotional campaign for this initative flips the brands iconic phrases to imply how you can paint, mark, sketch, and draw the Air Force 1 your way.
All Projects
Project Name
} .zoom-image { transition: transform 0.3s ease-in-out; } .image-zoom-wrapper:hover .zoom-image { transform: scale(1.0); /* Adjust scale factor for desired zoom */ }