Studying movie title cards
Collecting CDs
Raising a Puppy
Fruit Stickers
santiagonoblin@gmail.com
909.634.6725
Studying movie title cards
Collecting CDs
Raising a Puppy
Fruit Stickers
santiagonoblin@gmail.com
909.634.6725
Harbingers
Charcoal Spirits
Behold, one hell of a night
Inspired by the fire that the Four Horsemen of the Apocalypse promise to bring. Each bottle in this spirit collection embodies Death, Famine, Pestilence, and War through bespoke charcoal-infused blends that offers an unforgettable sip for collectors, rebels, and anyone toasting a special occassion (or simply one last drink before the end of the world).
Albrecht Durers’ woodcut drawing of the Four Horsemen has become an influential cultural reference for what the riders look like and mean. These illustrations use that style as a reference to build a brand that feels old and decedant.
Each bottle in the collection comes with a talisman card, all 4 make a QR code that will take you to a special webpage to order the ‘Apocalypse’ decanter set, thus fulfilling the prophecy.
Using language that leans into the prophecy and age of the story that inspires the collection, this campaign lets the brands self-aware humor shine through in forebearing copy and stylized images of fable and ruin.
Behind the Scenes
What does the alcohol market look like now? Where is there space?
Straight from the horses...well you get it.
Looking at archival typography.
Pushing beyond just a label.
Some things don’t make it.
all about the nuance.
My wax-dipping setup at home.
Hell of a shot, just needs the smoke.
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