Charcoal Spirits
Behold, one hell of a night.
Inspired by the fire the Four Horsemen of the Apocalypse promise to bring, each bottle in this spirit collection embodies the horsemen of Death, Famine, Pestilence, and War through bespoke charcoal-infused spirit blends that offers an unforgettable sip for those toasting a special occassion (or simply wanting one last drink before the end of the world).
+ Label Design
+ Illustration
+ Branding
+ Naming
+ Research
+ Copywriting
+ Advertising
+ Art Direction
Albrecht Durers’ woodcut drawings of the Horsemen is an influential part for what the riders look like and mean to us. The brands illustration style draws on that cultural reference to build a brand that feels aged and decedant.
Each bottle in the collection comes with a talisman card, all 4 make a QR code that will take you to a special webpage to order the ‘Apocalypse’ decanter set, thus fulfilling the prophecy.
Through language that old-age of the original apocalyptic story, a launch campaign lets the brands self-aware humor shine with forebearing copy and stylized renders of fable and ruin.
Behind the scenes.
What does the alcohol market look like now? Where is there space?
Straight from the horses...well you get it.
Looking at archival typography.
Pushing beyond just a label.
Some things don’t make it.
all about the nuance.
My wax-dipping setup at home.
Hell of a shot, just needs the smoke.
All Projects
Brand Identity
Product Design
Film Marketing
Sock Packaging
Editorial Art Direction
Beverage Packaging
Publication
Product Design
UI/UX
Alcohol Packaging
Event Branding
Experiential Design
Project Name
} .zoom-image { transition: transform 0.3s ease-in-out; } .image-zoom-wrapper:hover .zoom-image { transform: scale(1.0); /* Adjust scale factor for desired zoom */ }