Mixed-Race Marriage Since 1967
Love is all you need.
On June 12th 1967, Loving Day became a pivotal moment in the fight for marital equality in the United States, setting a precedent that succeeding movements have stood on. This identity unites the Lovings story and the holiday, allowing Loving to spread awareness about the daysholidays history and continue to celebrate being able to love who we want.
+ Art Direction
+ Illustration
+ Motion
+ Copywriting
+ Out-of-home Promotion
Two overlapping hearts epitomize the intersection of love shared between two people. Color-blending gradients are used as a reoccuring element across the brand to signify the same intersection.
Loving Day history is retold through historical quotes from Loving v. Virginia and bold statements that highlight the case’s impact on the generations that have followed.
All Projects
Brand Identity
Product Design
Film Marketing
Sock Packaging
Editorial Art Direction
Beverage Packaging
Publication
Product Design
UI/UX
Alcohol Packaging
Event Branding
Experiential Design
Project Name
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